Blogging is a great way to build your brand and attract visitors to your website.
But how often should you blog for SEO?
This is a common question that business owners ask, especially when first starting out with content marketing.
In this blog post, I explain how often you should blog to increase your rankings on Google. I share tips for making your content more SEO-friendly so you get more organic search traffic.
How often should you blog for SEO?
The short answer is as often as possible! But the real answer depends on your industry, audience, and goals.
Publishing a post once a week is a good place to start for most businesses. If you want to see faster results, aim for a blog frequency of 2-3 times a week. At a minimum, try to post blog content 1-2 times a month.
The bottom line is that the more high-quality content you have on your site, the better. Each blog post is an opportunity to rank for keywords and attract new visitors. If you can commit to regular blogging, search engines will reward your efforts by ranking you higher in results.
Let’s dig a bit deeper into this topic.
What is SEO and Why It Matters?
SEO is short for “search engine optimization”. It’s the process of getting organic traffic to your website by ranking higher on search engine results pages (SERPs). Several factors go into SEO, including the quality of your content, keywords used, site speed, and links to your site.
Optimizing your content for search has the potential to increase your website’s visibility and drive more potential customers to your services or products. And, as we all know, traffic often leads to conversions and sales.
Do blogs really improve SEO?
Yes! Blogging is a great way to improve SEO. When you post new content, it gives search engines more to crawl and index. This helps them understand your site better and improves rankings.
In addition, blogging allows you to target specific keywords and phrases. This can help your website rank higher for those terms in search results.
Not to mention, blog posts give you an opportunity to build links to your website. Links are another important ranking factor for SEO. They signal to search engines that your site is trustworthy.
How often should you post blogs for SEO?
As I mentioned above, how often you should publish blogs depends on a few factors, including your goals and audience. I always recommend my clients start with writing one blog post a week.
As you blog, pay attention to how often your audience engages with your content. If you see that people are reading and sharing your posts regularly, you may decide to increase your posting frequency.
The more consistent you are with your blogs, the better. Search engines like fresh content and will crawl your site more often if you’re regularly adding new blog posts.
In addition to frequency, the quality of your content matters. One high-quality blog article per week is better than four low-quality articles. Aim for quality over quantity.
When you’re creating blog content, focus on making it helpful, informative, and keyword-rich. These are the types of posts that improve your SEO and attract more visitors to your website.
How many blogs should you post for SEO?
It’s important to get into a habit of blogging regularly and have several blog posts on your website. This way, when someone searches for a keyword related to your business, they’re more likely to find your website.
As you add new content to your site, you’ll likely see a boost in traffic and engagement. According to Compose.ly, having 24 blogs may increase your traffic by 30% while having 50+ posts can boost traffic by 77%. This means the more blog posts you have, the more traffic you’re likely to get. If you publish one blog per week you will have 50 posts on your site in about a year.
If you have trouble staying consistent with your content marketing strategy, you may want to hire a blog writer or manager. They can take a load off of your plate and ensure that there is always new, quality content published to your site.
How do I structure my blog for SEO?
Structuring your blog posts for SEO is necessary if you want your content to rank higher in SERPs. There are some things you can do to optimize your blog content for search engines. Below are a few tips on the best blog post structure for SEO.
Do keyword research
Keyword research is the foundation of any good SEO strategy. You need to understand what people are searching for before you can create content that ranks. Use keyword research tools like Google AdWords Keyword Planner and Ahrefs to find keywords relevant to your business.
Include keywords and related phrases
Using keywords helps search engines understand what your blog is about and improves SEO. Once you’ve found the right keywords, include them in your title, headings, throughout the body of your article, and meta description.
Write a catchy headline
Your title is the first thing people see when they find your blog post. Make sure it’s attention-grabbing and includes your target keyword or phrase.
Use short paragraphs
Breaking your content up into small paragraphs makes it easier to read. It also helps search engines crawl and index your content more easily.
Add links
Include links to your own website as well as other relevant websites. This helps improve your SEO and can build relationships with other businesses.
Include images and videos
People are more likely to read and share your content if it includes images or videos. Media makes your blog more visually appealing and can also help your SEO.
Include a call-to-action (CTA)
Your blog posts should always include a CTA. This could be a link to your product or service, a sign-up form, or anything else that you want your readers to do. CTAs improve your SEO by keeping people on your website longer and increasing the chance that they’ll take action.
There are several things you can do to structure your blog posts for SEO. Following these tips can help your content rank higher in SERPs and improve your click-through rates. You can use Google Analytics to track your progress.
How long should a blog post be for SEO?
While there’s no perfect length for all blogs, longer posts tend to do better with SEO. Blogs that are longer give you a chance to include more keywords and phrases, which can help your post rank higher in SERPs. In addition, longer posts are generally more informative and comprehensive than shorter ones.
According to Hubspot data, the ideal length of blog posts is 2,100-2,400 words. But for some keywords, blogs with a lower word count also perform well. You’ll need to research the ideal length for your specific target keywords before writing each blog post. The most important thing is that your blog answers the search intent.
If you have trouble writing longer posts, create an SEO-optimized outline by breaking down your topic into smaller sections. This makes it easier to write your post and allows you to include more keywords. You can get ideas for what to include from Google’s “People Also Ask” and “Related Searches”. I love using outlines because they keep me focused and on track while I’m writing posts.
Final thoughts on how often should you blog for SEO
Blogging is a great way to improve SEO and bring more traffic to your website. By following some basic SEO principles in your content creation strategy such as including keywords or structuring your posts for easy readability, you can ensure that your blog attracts new readers and customers.
If you need help getting started with content marketing book a discovery call. Let’s work together to develop a plan to create high-quality content for your business.
