microphone and light with the word "podcast", learn how to write podcast show notes

How to Write Podcast Show Notes with Sample Templates

Whether you’re a first-time podcaster or a seasoned pro, show notes are an essential part of the podcasting process. They give listeners a written summary of what they can expect to hear in the episode and provide valuable SEO benefits.

If you’re not sure how to write podcast notes, don’t worry – I’ve got you covered. In this blog, you’ll learn why you need show notes and what to include. By the end of this article, you’ll know how to write podcast show notes that are both informative and engaging for your listeners. Let’s get started!

What are podcast show notes?

Show notes are a brief description of what took place during each episode of your podcast. They usually include a description of the topic and links to any resources or articles mentioned in the episode.

Why are podcast show notes important?

According to Buzzsprout, there are over 62 million podcast episodes. That’s a lot of content for listeners to choose from! Here are a few reasons why podcast show notes are important:

  • Show notes allow a listener to quickly scan an episode and decide if they want to listen.
  • They’re a great way to provide listeners with additional resources, such as information about an affiliate product or guests.
  • Podcast show notes improve SEO by providing search engines with additional information about your episodes.
  • They provide a brief overview of the episode content for people who only have time to read a summary.
  • You can improve accessibility by including a transcript of the episode at the end of the show notes.

If you want people to find and listen to your podcast, write quality show notes for every episode.

What should be in podcast show notes?

Show notes are a quick and easy way to get an idea of what the episode is about, and they can help listeners decide if they’re interested in hearing it.

There are a few essential elements that every episode show note should include:

Episode number and SEO-optimized title

The title of your show notes should include the episode number and be optimized for SEO. The right keywords will help your episodes rank higher in search results.

Description of your episode

Give listeners a brief summary of what your episode is about. Try to write a description that’s both informative and engaging.

Links to any resources mentioned in the episode

If you mention any articles, websites, or other resources in your episode, include links to them in the show notes. Adding links makes it easy for listeners to find them.

Guest Bio

If you have guests on your show, include their name, website, and social media links in the show notes.

Bullet points of main topics

Include a few bullet points that highlight the main topics covered in your episode. This gives potential listeners a quick overview of what they can expect to hear.

Affiliate links

Be sure to include any affiliate links in your show notes. This makes it easy for listeners to purchase the things you promote.

Call to action

Wrap up your show notes with a CTA, such as asking listeners to subscribe, rate, and review your podcast. Including a call to action in your show notes is a great way to encourage listeners to take action.

Below are a few optional elements that you may also want to consider including in your show notes.

Timestamps

Timestamps with highlights allow listeners to quickly find the sections they’re interested in and skip ahead if they need to.

Images and Videos

Images and videos can help break up your text and make your show notes more visually appealing.

Transcript

Transcripts make your show notes more accessible for people with disabilities. It also makes it easier for people who want to read about the episode instead of listening to it.

Notable Quotes

Include quotes that you want to highlight. This is a great way to engage listeners and make your show notes more personable.

How do you write a podcast episode description?

The summary of your podcast episode is one of the most important elements of your show notes. This is what will appear in search results, so it’s important to make it both informative and interesting.

In your episode description, you’ll want to include a brief overview of what the episode is about. Try to focus on the main topics and themes that were covered.

Keep SEO in mind when writing your description. Use keywords and phrases that people are likely to search for when looking for a podcast like yours.

Here’s an example of a well-written episode description:

In this episode, we’ll be discussing how to write show notes for your podcast. We’ll cover everything from what to include in your show notes to how to optimize them for search engines. So whether you’re just getting started with podcasting or you’ve been doing it for a while, this episode is for you!

As you can see, this description tells listeners what they can expect to hear in the episode while also including some keywords that will help it rank higher in search results.

What do podcast show notes look like?

The purpose of episode notes is to offer a quick overview of what occurred in an episode. Some podcast show notes are simply a list of bullet points that highlight the main topics covered on the show. Others are more like blog posts, with a full description of the episode and links to additional resources.

No matter what form your podcast notes takes the most important thing is that they’re helpful and informative. Listeners should be able to quickly scan your show notes and get a good idea of what the episode is about.

If you’re not sure what format your podcast notes should take, start by looking at other podcasts in your niche. See what type of show notes they’re using and try to emulate that style.

Sample podcast show note templates

Short-form podcast show notes format

  • Episode number and SEO-optimized title
  • Description of your episode – 1-2 paragraphs
  • 3- 5 Bullet points of the main topics covered
  • Podcast guest information
  • Links to any resources mentioned in the episode
  • Affiliate links
  • Call to Action

Long-form podcast show notes format

  • Episode number and SEO-optimized title
  • Description of your episode – 1-2 paragraphs
  • 3-5 Bullet points of the main topics covered
  • Guest information
  • Links to any resources mentioned in the episode
  • Affiliate links
  • Timestamps
  • Images and Videos
  • Notable Quotes
  • Call to Action
  • Transcript of the entire episode

Final thoughts on how to write podcast show notes

Creating great show notes is essential for any podcast. They provide a summary of the episode for listeners, help with SEO, and can be used as a marketing tool.

In this article, we’ve explained everything you need to know about show notes, including what to include and why you should use them for your podcast. We’ve also given you some tips on how to write a great episode description.

Now it’s time for you to put this information into practice! Write up some show notes for your next episode and see your podcast grow.

If you need help writing your notes or don’t have time to do it yourself, I can help. I offer episode descriptions, show notes, and blogs written from podcast episodes. You can book a free call to learn more.