Every business blog needs a mix of content to keep audiences engaged and coming back for more. If you’re not providing valuable information, they will go somewhere else.
In this post, we’ll explore the top three types of blog posts for businesses and how they can benefit your customers. Read on to learn more about how-to guides, listicles, and current event posts!
Why your business should have a blog
A successful company can’t survive today without an online presence. But why should blogging be part of your content marketing strategy?
Here are a few of the most frequent reasons to have a blog for your biz.
–Improves SEO (search engine optimization) – Search engines, like Google, love fresh content and will reward sites that are updated often by showing them high up in the search results.
–Builds trust – When you create valuable content on your blog, people will see you as a trusted expert and authority in your industry.
–Serves as free marketing – Maintaining an active and relevant blog gets the attention of potential customers organically through social media channels like Facebook, Twitter, Pinterest, Google+, etc.
The top three types of blog posts for businesses looking to generate leads
So once you have a blog, what should you write about? There are three types of blog posts for businesses that work really well. These post types will build interest and bring readers back to your site again and again.
In-depth how-to guides
A how-to guide is an article that instructs readers in a step-by-step process to complete a task. Tutorials are beneficial because they provide readers with legitimate, useful information.
This type of blog post is popular because people are looking for solutions to their problems. If you instruct your readers in detail on how to solve a problem, they will remember you when it comes time to make a purchasing decision.
You can’t go wrong with a list post. They’re short, easy to read, and fun!
Listicles are a great way to keep your audience interested and engaged in your business. Lists help people find exactly what they’re looking for in a convenient and quick way. They also tend to get a lot of clicks and shares on social media.
Current events in your industry
Blogging about news items provides your readers with the information they need on the latest happenings in your industry. Current event blogging allows you to stay on top of issues affecting your industry and shows that you know what’s going on in your field.
When you provide your audience with up-to-date facts, they respect your blog and will come back for more information. Another benefit is that new readers will find you through search engines when they’re looking for the latest news on a current event.
What to include in each type of post
In-depth how-to guides
When writing an in-depth how-to guide, you’ll need to include all of the pertinent information your readers will need to complete the task.
The three main elements you’ll need are:
Objective – State exactly what you want your audience to do. Provide a clear goal or end result.
Requirements – This is where you’ll include any tools, materials, or prior knowledge your readers will need to finish the task.
Description – Explain the steps you want your readers to complete. Include any background information necessary to complete the task.
When writing a listicle, make sure your lists are well-organized and the information is easy to read. Keep your audience in mind and write lists that are relevant to them.
A list post typically follows this formula:
Introductory paragraph – Explain what the blog post is about in a few sentences to hook readers.
List – Include a list of at least five items in the body of your post. Keep your lists short and relevant to your audience.
Summary paragraph – This is where you summarize the key points you want your readers to take away from your post. You should also include a call to action (CTA).
Current events in your industry
When writing about current events, make sure to provide your readers with accurate information. Include both sides of the story and facts from credible sources.
It’s also important to keep the tone of your writing friendly and approachable. Your goal is not to lecture or preach but rather to create awareness and information in a way that’s easy for readers to consume.
Tips for writing your business blog posts
A business blog is an excellent way to increase your brand awareness and attract new customers. It’s also a great way to share helpful information with existing customers, which builds trust and loyalty.
You don’t need experience to write a business blog – just the willingness to learn.
These simple steps below will get you started and ensure that blogging is easy and fun!
- Write content your target audience will find interesting and relevant.
- Research your keywords. Using the right keywords will help you connect with new readers through search engine optimization (SEO).
- Use images, videos, graphs, infographics, and charts to help break up text on the page and engage readers
- Include links to other blogs. Referencing other bloggers is an easy way for your audience to learn about new information that may interest them.
- Make sure all of your posts include proper grammar, clean formatting, and accurate information.
- Write a title that includes action words. This will help it stand out and increase click-through rates.
- Include a CTA at the end of each post. A call-to-action lets your audience know what you want them to do next, such as subscribe to your blog for updates and more information about a topic.
- Make sure you’re branding is consistent. Your readers will get to know your brand and should be able to expect a similar tone in all of your blog posts.
- Be patient! It takes time to grow a sizable following, but you’ll see results with consistency.
Engaging blogs are an excellent way for businesses to increase brand awareness, attract new customers, and share helpful information. Once you have these three types of blog posts for businesses down, it won’t be long before people start coming back for more of your content.
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What are the key differences between a personal blog and a business blog?
A personal or lifestyle blog typically covers a variety of topics. It’s meant to be more conversational and less formal.
It’s a place where the writer can express their opinions, talk about their lives, and share things that interest them. A personal blogger can write about their love of fashion one day and share recipes for dinner another day.
On the other hand, business blogs focus on topics related to the company’s products or services. Posts may contain information on new developments in their industry, updates on their latest projects, etc.
As a business blogger, you should know your buyer persona and provide readers with useful information. Try to avoid being too personal – unless it’s relevant to the topic.